Brief: WiggleCRC approached Oyster Design to pitch for multiple websites, including a new blog platform to showcase products and reviews as a separate entity, but with a seamless link to their eCommerce website.
Solution: The final design and build prioritized clear navigation, allowing users to easily access relevant blog content, including cycling tips, product reviews, and industry news. The website also hooked into the WiggleCRC shop API to integrate product information within blog articles via custom-designed tooltips and product hover states.
Role: As lead designer throughout the project, my role was to meet with the client, pitch ideas, plan, and design the UI for the blogs while liaising with the client team. Throughout the project, I maintained regular communication with the clients, updating them on the progress, gathering feedback, and making necessary adjustments to meet their expectations. Additionally, I ensured a smooth handoff to our in-house web developers by documenting design assets and specifications.
