Brief: Cutler Marine, an existing client, approached Monster Creative to update their eCommerce website. They wanted a new look for their website, with an emphasis on their services and spare parts. Each associated brand needed a dedicated landing page, showcasing featured products and providing customers with a seamless shopping experience to effortlessly find boat engine parts and accessories.
Solution: We created a revised sitemap that eliminated unnecessary content based on analytics findings. We then implemented the new structure through wireframes to full design. The online shop is now more user-friendly, and contacting Cutler to arrange complex work through detailed forms has become a simpler process.
Role: I was responsible for taking the initial brief and planning the new layout. This included creating the sitemap, hand-drawn sketches, wireframes, and full UI designs. I also conducted regular meetings with the client to ensure the project’s progress aligned with the established goals. Once the designs were approved, I took charge of the development handoff and solicited feedback for further enhancements.
