Octopass

Website and digital marketing services for Octopass, permit and pass management.

Brief: Octopass is a multi-sector software product that helps the Transport, Healthcare, and Education sectors simplify and automate permit and pass management. Monster Creative was approached to create a new brand identity, website, and supporting digital marketing services to promote this new service.

Challenges: Octopass wanted an informative website that prioritized user-friendly navigation and clear direction for their services and target sectors. Our primary goal was to develop a distinctive and sector-specific website that effectively converts clicks into potential clients.

Solution: We created a fresh brand identity and comprehensive guidelines, which were consistently implemented across all digital assets, including the website, digital marketing materials, and social media templates. The resulting website has a clear structure, highlighting various solutions and sectors, while remaining adaptable to meet the specific needs of our client.

Role: Throughout the project, I was responsible for interpreting the initial web design brief, collaborating with the client to devise the site structure, and ensuring the prominent representation of their key sectors and solutions. The final design was significantly influenced by the brand style and the playful essence of the accompanying graphic elements. I played a pivotal role in the complete design process, including planning, facilitating a smooth handover to the developers, and conducting thorough user testing prior to the website’s launch.

Client
Octopass
Agency
Monster Creative
Service Provided
UI/UX Design, Client liaison, Dev handoff, Go-live testing, Digital marketing, Email templates

Wireframes

OCTOPASS
OCTOPASS
OCTOPASS